Hugo

MARKETING SEO VIRTUAL ASSISTANT

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Digital marketing, Social media management, E-commerce operations, Content creation, Campaign management, Data-driven marketing

Hugo is the ideal Virtual Assistant for marketing agencies, e-commerce brands, and entrepreneurs seeking a creative, bilingual professional with proven expertise in digital marketing, content management, and online sales strategy.

EMPLOYMENT SUMMARY

Hugo is a skilled professional with 8 years of experience in Digital Marketing and Front-End Development. He gained expertise through roles at Tata Consultancy Services, Baja Ferries, and LeadVenture, specializing in UI/UX design, content management, and SEO optimization. His technical foundation includes proficiency in JavaScript, TypeScript, HTML, CSS, Salesforce Marketing Cloud, and WordPress. He is also adept in QA testing, Agile/SCRUM methodologies, and performance improvement techniques. Hugo combines creativity and precision in delivering optimized digital solutions.

EMPLOYMENT HISTORY

ASSESSMENT RESULTS

DISC PERSONALITY RESULT

EF English Test

7.1/9

COMMON EUROPEAN FRAMEWORK OF REFERENCE FOR LANGUAGES (CEFR)

BEGINNER

INTERMEDIATE

ADVANCED

EDUCATION

Hugo is a bilingual Virtual Assistant (Spanish-English) with extensive experience in digital marketing, social media management, and e-commerce operations. He specializes in helping brands grow through strategic content creation, campaign management, and data-driven marketing initiatives. With a background in both corporate marketing and freelance creative work, Hugo brings a balance of strategic thinking and hands-on execution to every project.

Conscientiousness (C) - Detail-oriented and organized, C-type VAs ensure accuracy, maintain structured systems, and deliver high-quality work.

Communicates clearly and naturally with good fluency and accurate pronunciation. Uses a broad vocabulary and varied grammar structures to express ideas effectively.

SEO SpecialistContent CreationProduct Listing ManagementEmail MarketingCommunity CreationSocial Media ManagementCopywriting & Campaign PlanningE-commerce CatalogVideo EditingWeb DevelopmentDigital Marketing StrategyPerformance AnalysisGraphic DesignUX/UI Design

✓Canva

✓Shopify

✓WordPress

✓Klaviyo

✓HTML

✓JavaScript

✓WooCommerce

✓Mailchimp

✓Google Analytics

✓Meta Business Suite

Two-Monitor Setup

Noise-Cancelling Headset

TATA CONSULTANCY SERVICES - REMOTE

Content Management Analyst II / UX

MAY 2021 - JUNE 2025

• Developed and deployed Notifications (Emails, Pop Up, SMS) using Marketing Cloud and Internal tools with XML and AMScript.

• Maintained and updated files (.resx) for the main web page of the client.

• Customized and localized notifications for multiple countries based on Business Requirement Documents (BRDs).

• Built reusable templates from mockups for new notifications and UI designs.

• Managed the Data extension and creating Trigger Send Definition for the new notifications created.

BAJA FERRIES S.A.P.I. DE C.V. - LA PAZ, B.C.S

Webmaster

APRIL 2021 - MAY 2021

• Designed new website sections and provided consultation on web best practices.

• Administered, maintained, and optimized websites and web applications.

• Installed and configured software necessary for website operation.

LEADVENTURE - LA PAZ, B.C.S

Content Migration Lead / Front-End Developer

FEBRUARY 2016 - MAY 2020

• Created custom web pages using HTML, CSS, and JavaScript from mockups.

• Performed QA testing on existing web pages, identifying issues and suggesting improvements.

• Implemented best performance practices, including SEO optimization.

• Managed a small content migration team, including knowledge transfer, role assignment, report management, and workflow improvement.

• Developed methods and tools to enhance team efficiency and work quality.

• Attended management meetings and coordinated weekly team tasks.

LA CALLE GRANDE - FREELANCE PROJECTS

Web Development

FREELANCE

• Built a website for chain of local shops and a hotel (https://lacallegrande.com.mx/).

• They needed a website to showcase the different establishments on the hotels and the surroundings.

• The website was based on mockup and built it with HTML, CSS and JavaScript.

Can understand and use familiar everyday expressions and basic questions about personal details.

Can have very short social exchanges and give information on familiar and routine matters when traveling.

Can briefly describe past events and future plans, give reasons for opinions and explain advantages and disadvantages.

Can communicate confidently in a variety of academic and professional environments.

Can use the language flexibly and effectively for social, academic and professional purposes.

Can interact with ease and can differentiate their shades of meaning.