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Jose Luis

Jose Luis

MARKETING SEO SPECIALIST

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Digital marketing, E-commerce management, SEO/SEM, Social media strategy, Paid advertising, Data analysis, Performance reporting

Jose Luis is the ideal Virtual Assistant for marketing agencies, e-commerce brands, and data-driven teams seeking a bilingual professional with expertise in digital marketing, and online business growth strategies.

EMPLOYMENT SUMMARY

Jose Luis has 5 years of experience in Marketing and SEO, working with brands across Mexico, Canada, and the U.S. He most recently served as a Senior Account Analyst at Entropy I Make It Real, leading digital marketing strategies for brands like Office Depot and Targus. Previously, he was E-commerce and Digital Marketing Manager at Why Don't We Games, managing multi-country operations and achieving a 6.8x ROAS. His background also includes roles at Ingenia Agency, Sinfonía Marketing, and PROEPTA H.C. Jose excels in SEO, paid media, e-commerce strategy, and data-driven marketing, with strong skills in analytics, optimization, and team leadership.

EMPLOYMENT HISTORY

ASSESSMENT RESULTS

DISC PERSONALITY RESULT

EF English Test

7/9

COMMON EUROPEAN FRAMEWORK OF REFERENCE FOR LANGUAGES (CEFR)

BEGINNER
INTERMEDIATE
ADVANCED

EDUCATION

S+C
Jose Luis is a bilingual Virtual Assistant (Spanish-English) with strong experience in digital marketing, e-commerce management, and data analysis. He has worked with multiple organizations and clients, developing expertise in SEO, SEM, social media strategy, paid advertising, and performance reporting. His analytical mindset and marketing creativity allow him to design and implement campaigns that drive engagement and improve conversion rates.
Steadiness (S) - Dependable and patient, S-type VAs provide consistent support, build strong client relationships, and ensure smooth workflows. Conscientiousness (C) - Detail-oriented and organized, C-type VAs ensure accuracy, maintain structured systems, and deliver high-quality work.
Demonstrates strong fluency and clear pronunciation. Uses advanced vocabulary and complex grammar structures effectively to communicate ideas with precision and confidence.
Digital Marketing StrategySocial Media MarketingWebsite Content ManagementData AnalysisKeyword OptimizationGoogle Ads & Meta AdsCommunity EngagementE-commerceCopywritingCampaign ExecutionContent CreationPaid Media ManagementSEO/SEMPerformance Reporting
✓Wix
✓Canva
✓CRM
✓WordPress
✓Ahrefs
✓GA4
✓Photoshop
✓SEMrush
✓Looker Studio
✓Google Ads
✓Meta Business Suite
Two-Monitor Setup
Noise-Cancelling Headset

ENTROPY I MAKE IT REAL

Senior Account Analyst

NOVEMBER 2024 - APRIL 2025

• Digital marketing strategy for brands in Mexico and the U.S.

• Managed accounts such as Office Depot, Rancho El 17, 2cap, Prinsel (MX), and BEBE, HUE, Hurley, No Nonsense, Targus (US).

• Achieved a ROAS of 4.8 for Office Depot with a monthly budget of approximately $100K MXN.

• Led Meta lead generation campaigns for True Car (US).

WHY DON'T WE GAMES

E-commerce and Digital Marketing Manager

OCTOBER 2022 - SEPTEMBER 2024

• Strategic management of e-commerce operations in Mexico, Canada, and the U.S., including Amazon, Etsy, Walmart, Faire, Mercado Libre, Liverpool, Big Box, and Linio.

• Led paid campaigns across Meta, Google, Pinterest, and marketplace ad platforms.

• Reduced ACOS by 11% and increased ROAS to 6.8x.

• Optimized product listings and inventory logistics.

• Managed influencer marketing campaigns with product shipments.

• Supervised one analyst and one designer.

INGENIA AGENCY

Paid Media Consultant (Project-based)

MAY 2022 - AUGUST 2022

• Managed "Temporada Naranja" campaign for La Comer, a leading supermarket chain.

• Oversaw a $1.5M MXN monthly paid media budget across Meta and Google Ads.

• Achieved 14:1 ROAS in e-commerce efforts.

SINFONÍA MARKETING

Digital Strategy and Paid Media Lead

APRIL 2020 - MAY 2022

• Managed over 35 accounts with strategies across Meta, Google, and influencer marketing.

• Developed Shopify stores and landing pages using WordPress and HubSpot.

• Success stories include Angelitos Magicos (sold out in 3 months) and Avezasul (fully booked by the 5th month).

• Supervised a Paid Media specialist and collaborated closely with the content team.

PROEPTA H.C.

Marketing Manager (Digital and Traditional)

NOVEMBER 2019 - APRIL 2020

• Promoted to Marketing Manager: full responsibility for digital and traditional marketing.

• Launched the online sales channel and opened marketplaces for B2C.

• Collaborated closely with the sales team to implement effective strategies.

• Coordinated trade shows (ANTAD, ABASTUR), in-house events, public relations, collaborations, and sponsorships.

• Developed the company's general and new product catalogs. Managed two designers and supervised campaign production.

A1

Can understand and use familiar everyday expressions and basic questions about personal details.

A2

Can have very short social exchanges and give information on familiar and routine matters when traveling.

B1

Can briefly describe past events and future plans, give reasons for opinions and explain advantages and disadvantages.

B2

Can communicate confidently in a variety of academic and professional environments.

C1

Can use the language flexibly and effectively for social, academic and professional purposes.

C2

Can interact with ease and can differentiate their shades of meaning.

https://youtu.be/d1kaFwMps4M