Patricio

• Led the implementation, optimization, and scaling of high-impact campaigns across Google Ads (Search, Display, Demand Gen, Performance Max) and Meta Ads platforms.
• Managed a monthly advertising budget exceeding MXN $15M, ensuring cost-effective allocation aligned with business objectives.
• Oversaw DSP campaigns, including Amazon Ads, Mercado Libre Ads, and Criteo, with a strong focus on retargeting strategies and ROAS improvement.
• Launched and optimized Bing Ads campaigns targeted to U.S. audiences, adapting messaging and targeting based on regional behavior and funnel stage.
• Delivered monthly performance reports to stakeholders, presenting KPIs and actionable insights using platforms such as Looker Studio and Google Sheets, ensuring strategic alignment and accountability.
• Collaborated cross-functionally with internal creative teams, copywriters, account managers, and IT departments to address technical issues, align messaging, and drive campaign performance.
• Consistently maintained ROAS above 12 across all managed campaigns by applying rigorous A/B testing, budget pacing, and segmentation strategies.
• Key KPIs tracked: ROAS, ROI, CPA, CPC, CTR, Conversion Rate

• Coordinated the design, content, PR, and IT teams for creating campaign assets.
• Brainstormed with the team to generate campaign strategies.
• Created and optimized Google Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads campaigns.
• Conducted keywords and Google Trends research.
• Generated weekly Search Query Reports to find and negate irrelevant terms.
• Managed budget distribution for campaigns.
• Delivered monthly reports and KPI measurement.
• Developed SEO strategies for MOBILITY ADO blog.
• Created content for the blog.

• Planned and implemented SEO campaigns.
• Analyzed sites and compared competitors using SEO tools - Ahrefs, SEMrush, MOZ.
• Managed content indexing through GSC (Google Search Console).
• Executed link building, Link Intersect, and guest posting strategies.
• Implemented SEO on-page and off-page strategies.
• Fixed errors through Google Search Console in collaboration with IT team.
• Created roadmaps of the website's technical situation: Breadcrumbs, Core Web Vitals, Errors, Warnings.
• Generated sitemaps.

• Managed and executed B2B email marketing campaigns, sending approximately 20,000 emails monthly to business clients.
• Achieved an average open rate of 25%, a click-through rate of 5%, and a conversion rate of 2%. Maintained a bounce rate below 1% and an unsubscribe rate below 0.5%.
• Utilized tools like Mailchimp, SendGrid, and Gmass for creating, sending, and tracking email campaigns. Conducted A/B testing to optimize subject lines and content.
• Implemented list segmentation and double opt-in policies to improve email relevance and deliverability. Maintained domain reputation using DKIM and SPF authentications.
• KPIs: CTR, Conversion Rate, Unsubscribe Rate, SPAM complete rate, Engagement Over Time: Tracking how engagement metrics (open, click, conversion rates) change over different periods.
• Edited and produced video content for brands such as SpeedTalk, Jolt Mobile, and NivelarTec, transforming raw footage into polished, publication-ready assets.
• Applied narrative editing, audio enhancement, color correction, and visual optimization to ensure professional quality.
• Adapted videos to fit multiple formats and platforms, including Meta, TikTok, and YouTube, respecting platform-specific requirements and best practices.
• Ensured brand consistency and high visual standards across all videos, including product showcases, campaign creatives, and social media content.
• Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, and Adobe After Effects for motion graphics and visual storytelling.

• Brand Portfolio Management: I led influencer marketing strategies for a premium portfolio including Heineken, Dos Equis (XX), Amstel Light, and Miller High Life.
• Performance-Driven Negotiations: I managed direct outreach and negotiations with influencers and talent agencies, aligning content deliverables and usage rights with specific budget and ROI targets.
• Contractual Compliance & Oversight: I personally oversaw contract reviews to ensure all legal terms, exclusivity clauses, and brand guidelines were fully met before execution.
• On-Site Brand Activation: I accompanied selected influencers to brand events to ensure real-time fulfillment of contracted deliverables, including live stories and on-site content creation.
• High-Conversion Sourcing: I scaled influencer prospecting via Instagram, maintaining a 20% conversion rate by successfully converting 60 live posts from 300 monthly outreach contacts.
• Full-Cycle Execution: I handled the entire collaboration workflow, from initial seeding and gifting to final content approval and KPI reporting using Social Snowball, Google Sheets, and Archive.